Ideas from Reels that already work
Tell us your business and city. Hecho finds this month's popular Reels in your niche and suggests ideas, each with the Reel that inspired it.
New: edit by chat
Reels from your phone
Edit your Reels by chatting.
Upload the videos on your phone and Hecho makes the Reel: the best moments, music and captions. Want something different? Type “shorter” or “start with the class” and a new version appears, like in a chat.
3 free Reels a month · No card · iPhone and Android, nothing to install
- Your real clips, nothing made up
- In English and Spanish
- Nothing posts without your OK
Demo: someone uploads the clips of a pilates class. Hecho answers with version 1 of the Reel, 24 seconds long. They type “Shorter, and start with the reformer class” and Hecho answers with version 2, 14 seconds long. Then they ask for a different, more upbeat song, get version 3, approve it and share it.
- Shorter
- Start with the reformer class
- A different song, more upbeat
- Make it 15 seconds
- More energy
- Tell the day in order
- Cut the parking-lot part
- Calmer pace
How it works
No timeline. No tutorials.
Upload your clips
Videos and photos as you shot them, straight from your camera roll. Even long, shaky or out of order.
9 clips · 6 min 40 sHecho makes your Reel
It picks the best moments, puts a hook in the first 3 seconds, cuts to the beat of the music and adds captions. Vertical, ready for Reels.
Hook in 3 sCuts on the beatCaptions9:16Ask for changes, then share
Type what you want changed, the way you'd tell an editor. When you like it, approve it and share it to Instagram, WhatsApp or anywhere.
“Shorter”✓ ApproveShare
Edit by chat
Every change is a message.
You don't need to know what anything is called. Say it in your own words, or dictate it. Every version stays in the conversation: go back to the one you liked best and carry on from there.
“Start with the reformer class”“A different song, more upbeat”“Make it 15 seconds”or just say it
All included
What a good Reel needs, without asking.
Make it like this Reel
Saw a Reel you loved? Add it as a guide and Hecho copies its shape with your own clips.
Music your business can use
Songs included and cleared to post, with cuts that land on the beat.
Captions where Instagram won't cover them
Automatic captions in English or Spanish, always clear of Instagram's buttons and text. Easy to read with the sound off.
Share it from your phone
Approve it, then open it in Instagram, WhatsApp or anywhere, or save it to Photos. Hecho never posts anything without your OK.
Your videos stay yours
- Hecho edits what you filmed, no made-up scenes
- Never used to train AI
- Delete them whenever you want
Before and after
From 9 loose clips to an 18-second Reel.
Your clips9 videos · 6 min 40 s
Ready to post
Illustrative example. A real business's before and after goes here once they give their permission.
Compared
Easier than editing it yourself. Faster than hiring an editor.
What you do
- Do it yourself
- Everything: cutting, music, captions
- Hire an editor
- Explain what you want, then wait
- Hecho
- Upload clips and say what you want
How long
- Do it yourself
- An afternoon, if you know how to edit
- Hire an editor
- 1 to 3 days
- Hecho
- Minutes
Changes
- Do it yourself
- Back to the timeline
- Hire an editor
- Another round, another day
- Hecho
- Type “shorter” and a new version arrives
Music for your business
- Do it yourself
- Check every song's license
- Hire an editor
- Depends on the editor
- Hecho
- Included, cleared to post
Price
- Do it yourself
- A free or paid app, plus your time
- Hire an editor
- $10 to $200 per Reel
- Hecho
- Free to start
| What we compare | Do it yourself | Hire an editor | Hecho |
|---|---|---|---|
| What you do | Everything: cutting, music, captions | Explain what you want, then wait | Upload clips and say what you want |
| How long | An afternoon, if you know how to edit | 1 to 3 days | Minutes |
| Changes | Back to the timeline | Another round, another day | Type “shorter” and a new version arrives |
| Music for your business | Check every song's license | Depends on the editor | Included, cleared to post |
| Price | A free or paid app, plus your time | $10 to $200 per Reel | Free to start |
Editor times and prices: Reel-editing gigs and editing services in the US, checked 2026-09-30.
Done for you
No time? We'll do it with you.
For local businesses that want to post every week. Each month we tell you what to film, we edit your Reels, and you just approve them from your phone.
- This month's ideas, from Reels that work in your city
- A clear list of what to film for each Reel
- Up to 10 Reels a month, each checked by a person
- Approve or ask for changes from your phone
Pricing
Start free.
No card needed.
Free
$0
Try it with your own clips.
- 3 Reels a month
- Changes by chat
- 720p final with a small mark
Done for you
Let's talk
We tell you what to film and we edit for you.
- Up to 10 Reels a month
- Ideas and a shot list
- A person checks every Reel
Questions
What people ask us.
Do I need to know how to edit?
No. You upload clips, Hecho makes the Reel, and you say what to change in your own words. No timeline, nothing to learn.
Do I need to install an app?
No. Hecho works in your iPhone or Android browser. Add it to your home screen if you like, and it opens like an app.
How long does it take?
The first Reel takes a few minutes, depending on how many clips you upload. Each change arrives as a new version in the same conversation, and you can keep typing meanwhile.
Can I use the music on my business account?
Yes. The songs that come with Hecho are cleared for your business to post. Instagram's own music library is for personal, non-commercial use.
Are my videos private?
Yes. Only you see them, they're never used to train AI, and you can delete them anytime. Original clips are deleted automatically after 30 days on the free plan.
Does Hecho post to my Instagram?
No. You approve the Reel and share it from your phone, to Instagram, WhatsApp or anywhere. Nothing goes out without your OK.
Does it make up scenes with AI?
No. Hecho edits what you filmed. If you pick an AI voice, we remind you to tick the AI label when you post.
What languages does it work in?
English and Spanish: the app, the captions and the changes you ask for.
Your next Reel is already in your camera roll.
Upload it, tell Hecho what you want, and share it today.
Try it free3 free Reels a month · No card